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a graphic of the eight different parts of SEO

What is search engine optimization (SEO)?

Search engine optimization is the process of increasing the organic traffic to a website. Google has become synonymous with search because it controls over 90% of the search market in the United States. Google’s goal is to give searchers the most relevant results from the most reputable sources. For a webpage to organically rank high,…
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a graphic of digital marketing with spokes

What is digital marketing?

Digital marketing is the process of getting people to visit a website in order to take a specific action. There are only seven ways a potential customer can find and enter a website: Direct A person clicks on a saved bookmark, or types a website’s domain name directly into the address bar Organic A person…
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