What is digital marketing?

Digital marketing is the process of getting people to visit a website in order to take a specific action.

There are only seven ways a potential customer can find and enter a website:

• Direct
  • A person clicks on a saved bookmark, or types a website’s domain name directly into the address bar
• Organic
  • A person clicks on an organic listing in a search result listing  (Google, Bing, etc.)
• Paid
  • A person clicks on a paid ad in a search result listing  (ex. Google Ads)
• Social
  • A person clicks on a website’s link while on social media (ex. Facebook)
• Email
  • A person clicks on a website’s link in an email
• Referral
  • A person clicks on a website’s link while on another website
• Display
  • A person clicks on a paid display ad  (ex. Google Display Ads)
• Other
  • Any traffic that Google cannot attribute

Digital marketers use these channels – SEO, Paid Ads, Display Ads, Social Media Marketing, and Email Marketing – to create cross-channel campaigns that influence potential customers across multiple platforms and devices, and at all stages of their buying journey.