What is search engine optimization (SEO)?

Search engine optimization is the process of increasing the organic traffic to a website.

Google has become synonymous with search because it controls over 90% of the search market in the United States.

Google’s goal is to give searchers the most relevant results from the most reputable sources. For a webpage to organically rank high, it must have valuable content that is highly-specific to the search.

The best way to increase a webpage’s rank is to understand what the audience is searching for and create content valuable enough that people share and link to it organically.

Google’s best practices include:

• Having high-quality content from a reputable source

• Keywords in the domain name, page titles, URLs, & H-tags

• Reputable websites linking to your website

By optimizing for these known ranking factors, a website will send stronger signals and rank higher in relevant search results.